Self Publishing Clinic!

Self Publishing Coaching - full session $150.00 With all that you've invested in your book so far, you don't want to start skimping now. Make sure you've got the basics of self-publishing down pat, and get personalized professional advice on everything from maximizing publicity to fine-tuning your vision to building on and sustaining your success.

Entrepreneurs & Self Publishing
Why Entrepreneurs should self publish a book:

If successful, a book written by an entrepreneur will not only add revenue, but also open up many new possibilities for the business. A book enhances the professional reputation; it may lead to many other contacts and opportunities, for sales, for speaking engagements, for seminars or countless other kinds of business openings.

In addition a book will create the opportunity to create a website around the title and thus appeal to an audience that might not visit the company's own site. Likewise a linked electronic newsletter may draw in new inquiries.

The book could provide material directly for articles to be placed in other online or paper publications. It would be the subject of press releases and reviews, adding to the authority of the business.

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Services The Self Publishing Clinic makes it possible for writers to achieve the dream of becoming a published author. Together with the selling expertise provided by a strategic alliance with Ingram Distribution, The Self Publishing Clinic offers a unique mix of self-publishing products and services and the skills of a professional team dedicated to enabling authors to see their books in print.

By offering a variety of affordable publishing, editorial and marketing services, The Self Publishing Clinic helps authors get their manuscripts off their desks or assist with the research to get book completed and into the marketplace.

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About Us The Self Publishing Clinic provides a broad array of tools and services to allow authors to make their own choices throughout the publishing process. Authors retain all rights, maintain editorial control and choose the exact selection of services that best suits their goals.

Our self publishing company allows every author to control his or her own publishing destiny. Publishing is a great adventure. Let The Self Publishing Clinic be your guide.

Self publishing is now respected
Not long ago, self published books were considered just a few steps above pamphlets run off on a Xerox machine. How did this big change come about? Let's look at a few points:

Quality Product
The amazing changes in printing technology has made it possible for self published books to be produced with a level of quality that can rival that of books done by traditional publishers. In the past the look and feel of a self published book was the telltale sign that it wasn't a "normal" book. The design (of both text and cover) was often poor and the paper sometimes badly cut. These days print on demand companies can offer similar, if not the same, technology used by traditional publishers and they can do it without requiring print runs of thousands of copies that often ended up unsold in authors' garages and basements. And many of the designers used by traditional publishers also freelance their services out to self publishers. Again, the same quality and talent is available that was once only accessible to the big companies.

When I sought out a company to partner with for my "Self Publishing Clinic" program, I chose Ingram, specifically because of the quality of their final product. I wanted to be able to deliver a good-looking finished book into the hands of my clients. You should want the same for yourself. The same goes for editing help. Many self publishing companies offer editing as part of their packages. It's also easier to find a professional editor for hire via sites such as Elance.com. You can ensure that your book reads well and is free of typos and continuity problems.

Respectability for Being Published--No Matter the Form
Many newspapers and magazines didn't review self published books, and there are some that still don't. But now they look at it this way: a good story is a good story. If your book handles a subject that's important to their readers or viewers (like the real estate example above) or hits upon a trend currently in the news, the media would be very interested in doing a story on you and your book. Again, it wouldn't matter how it was published. On television they seldom mention the publisher, and in print they note the price and publisher no matter how large or small the company.

Distribution Problems Gone
Once upon a time, bookstores resisted stocking self published books. Why? Because unsold books are usually returned to the publisher and the store doesn't have to pay for them. But unsold self published books were non returnable, which made them more of a risk. However, many companies have made it possible to include distribution as part of their publishing services. That means they have worked out deals where self published books can be returned, making it easy for you to have your book available in stores. Note: a store may still choose not to stock your book, but if someone comes in and asks for it, your book can be ordered by the store. If they get enough of such requests, they may decide to stock it after all.

Affordability
While quality self publishing is still an issue of "you get what you pay for", you don't have to spend what you used to in order to get your book done well. Many companies package their services which allow you to pick and choose what you want in the production process.

The Choice is Yours
Is self publishing right for you? Only you can know for certain. Consider all the things you want out of being published--what will a book do for you or your business? Is this book just for you and family or is it for the masses? Do you have a way of getting the book's message out to the public? How will you sell it? The best way for you to be satisfied by the publishing process is for you to be clear about what you want and then pursue the path that will get you there. Self publishing might even be the short cut you're looking for.